Our dedicated specification team work across the UK providing technical and specialist support to assist architects and designers from that initial concept right through to project completion. Alongside this, each of our specification team have a dedicated internal support who can assist with stock queries, pricing and the processing of all orders.

Sam Waxman

Group Director | Legacy Builder & Cross-Company Juggler

As Group Director, no two days ever look the same. With multiple companies, people and products in play, I’m constantly adapting, learning, and pushing things forward — it’s busy, unpredictable, and exactly how I like it. Having been born into the family business (founded by my grandad 70 years ago), Waxman has always been part of my DNA.
Right now, there’s so much going on — in a good way. We’re evolving, growing, and embracing constant change, which keeps me more than busy!

Beyond the Brief

? Guilty pleasure? A cold lager in the sun — although I’m always partial to a tequila

? I really enjoy a CrossFit session… if my body allows it!

? Life is full on in and out of the office — with a wife, kids, and a Rottweiler called Nala, I’m always on the go!

⚡️ Nothing beats the buzz of securing a contract — seeing the hard work payoff is a real high

? Life movie title? “Got Better with Age” – I was a bit of a handful when I was younger… I like to think time has put me straight!

Dave Orrey

Architectural Sales Director

Driving growth through strategic leadership and a passion for specification, I’m the Architectural Sales Director at Waxman, with 18 years in the industry and 6 years dedicated to the Waxman team. I focus on nurturing key accounts and managing our specification team with a friendly, approachable attitude, ensuring strong relationships and seamless collaboration.

Beyond the Boardroom:

☕️ Tea Enthusiast — I probably drink way too much of it!

⚽️ Under 7’s Football Coach — Proud to coach the team my son plays for.

? Dog Dad to Milo — Enjoying the Devon countryside on daily walks.

? Sweet Tooth — A total sucker for sweets (I admit it).

? If Your Life Was a Movie Title — “You’re Watching Football Again” (according to my wife, of course).

Oliver Roberts

Architectural Sales Director

Driving growth through strategic leadership and a passion for specification, I’m the Architectural Sales Director at Waxman, with 18 years in the industry and 6 years dedicated to the Waxman team. I focus on nurturing key accounts and managing our specification team with a friendly, approachable attitude, ensuring strong relationships and seamless collaboration.

Beyond the Boardroom:

☕️ Tea Enthusiast — I probably drink way too much of it!

⚽️ Under 7’s Football Coach — Proud to coach the team my son plays for.

? Dog Dad to Milo — Enjoying the Devon countryside on daily walks.

? Sweet Tooth — A total sucker for sweets (I admit it).

? If Your Life Was a Movie Title — “You’re Watching Football Again” (according to my wife, of course).

Jade Whiteside

Architectural Sales Director

Specification Manager | Project Solution Seeker
Supporting architects and interior designers across the North West to find the perfect tile solutions for their projects. With nearly 10 years in the industry – 7 of those at Waxman – I thrive on building strong client relationships and (unofficially) planning lots of fun networking events in town.

Beyond the Brief

? Diet Coke loyalist with a soft spot for Pinot and pastry (especially a sausage roll)

? Just finished a long-haul house renovation – the paintbrush is finally down!

? Proud new auntie and self-confessed terrible plant mum

? At my happiest on a countryside walk with plenty of fresh air

⚡️ Professional superpower: Remembering most things… despite being allergic to paperwork

? Life movie title? Winging It Wonderfully

Julie Parnarby

Marketing Manager | Digital Strategy Specialist

Generating specifications for commercial and residential projects across the North East, I work closely with architects and designers to bring ideas to life. With over 20 years’ experience in specification sales within the interiors industry, I’m excited to bring that knowledge into my new chapter with Waxman Ceramics — developing my product expertise and reconnecting with clients old and new.

Beyond the Brief:

☕ I run on Yorkshire Tea, with the occasional Prosecco (never during working hours — promise!)

? I love walking by the seaside, painting, crafting, and spending time with my family and friends

? I’m also the proud owner of a fairground goldfish called Mr Big

? I feel in my element when wandering around museums and galleries — though my teenagers don’t quite share the enthusiasm

? Favourite place in the world? North Norfolk, full of family memories and windswept beach walks

?️‍♀️ Guilty pleasure: A good whodunit — books, films, or binge-worthy series are all fair game

⚡ Professional superpower? Spotting the detail others miss — and helping clients find the perfect tile solution

Sian Kerrod

Customer Service Extraordinaire | Queen of Calm & Chaos

As the unseen engine of the architectural team, I help keep things ticking over, from processing orders and managing quotes to chasing deadlines and keeping our customers happy. I’ve been at Waxman for 5 years now, and no two days are the same (thankfully — I get bored easily).

My role is all about juggling the details and making life easier for our specification our managers, which means I spend a lot of time liaising with purchasing and transport to keep everything running smoothly, from quote to delivery.

I’ve also recently qualified in understanding autism in children & young people which is something I’m really passionate about and hoping to study further. I’m always learning, in and out of work.

Beyond the Brief
☕️ Weekdays: iced latte. Weekends: wine. Balance is key.
👩‍👧 Proud mum to a mini-me who’s quickly catching me up in height!
💜 I volunteer with Focus4Hope on Friday nights you’ll find me on the streets of Leeds, helping feed the homeless. It grounds me, gives back perspective, and reminds me what really matters.
🌞 Favourite getaway? Greece, every time.
🐑 Irrational fear: Sheep. Don’t laugh — I swear they’re calling my name!
🎬 Life movie title? There’s Always Something to Smile About — because even on the tough days, there usually is.

Ash Stansfield

Internal Sales Support | People Person & Poolside Prosecco Fan

As part of the pools & contracts team, I’m here to support the sales reps behind the scenes — from prospecting new business and updating the CRM to keeping clients in the loop with new products, samples, and regular check-ins. Building relationships is what I love most, and after 15 years in retail sales, talking to people comes pretty naturally (I’ve been told I’ve got the gift of the gab — and I’m not arguing 😄).

Although I’m only a few weeks into my journey with Waxman, I’m excited to grow into the role and see where it takes me. So far, it’s a great fit!

Beyond the Brief
☕️ Mornings run on coffee… but there’s always room for a prosecco or two 🥂
👨‍👩‍👧‍👧 Mum to two wonderful daughters, wife to Ben (17 years strong… most days he’s alright!)
🐶 Dog-mum to Gus Gus — the real boss of the house
🕯 I’m in my element when the house is spotless, candles are lit, and everything’s organised (simple pleasures = big joy)
🌴 Favourite place? Florida, hands down
🚫 Irrational fear? Lifts. I’ll take the stairs — even if it’s 102 floors.
🎬 Life movie title? As Good As It Gets — and I wouldn’t have it any other way

Richard Summerscales

Key Account Manager | Housing Scheme Specialist

I work with house builders, developers and contractors to put together attractive, cost-effective tile packages for everything from affordable housing to high-rise schemes. After 27 years in the ceramic tile industry (yes, really!), I’m still focused on delivering best-value solutions that meet our customers’ deadlines — with nine of those years proudly spent at Waxman Ceramics.
Beyond the Brief

? Saturday night guilty pleasure: a chilled bottle of Jersey full cream milk

? Former amateur actor turned frustrated sports fan (they never fail to disappoint)

⚾️ Probably the only person in the UK who genuinely loves baseball — and no, it’s not like rounders

? Professional superpower: Fitting an impossible number of tile samples into my car like a 3D ceramic jigsaw

? Life movie title? Do I Come Here Often? (blame the memory… and the self-deprecating humour)

Charlie Lazenby

Marketing Manager | Digital Strategy Specialist

Driving growth for brands through data-led campaigns and creative storytelling — with 9+ years’ experience, including 5 years specialising in the ceramics sector. Currently enhancing expertise through a Master’s in Digital Strategy.

Beyond the Brief:

☕️ Full-Sugar Coca Cola Devotee (the proper stuff, none of that diet nonsense)

? Self-confessed organisation obsessive — colour-coded spreadsheets spark joy

? Proud owner of two mischievous Pomeranians (and one well-managed toddler)

⚡️ Professional superpower: Balancing postgraduate studies with work and life demands

Paul Stapleton

Marketing Manager | Digital Strategy Specialist

Driving growth for brands through data-led campaigns and creative storytelling — with 9+ years’ experience, including 5 years specialising in the ceramics sector. Currently enhancing expertise through a Master’s in Digital Strategy.

Beyond the Brief:

☕️ Full-Sugar Coca Cola Devotee (the proper stuff, none of that diet nonsense)

? Self-confessed organisation obsessive — colour-coded spreadsheets spark joy

? Proud owner of two mischievous Pomeranians (and one well-managed toddler)

⚡️ Professional superpower: Balancing postgraduate studies with work and life demands

Chelsay Crowther

Customer Service Ninja | Calm on the Surface, Crafty Behind the Scenes

Supporting the contract reps and keeping our customers happy is my day-to-day , You’ll find me processing orders, managing projects and quotes, and keeping everything (and everyone) on schedule. I liaise with purchasing and transport to make sure things run smoothly from quote to delivery. Basically, I’m the person making sure nothing slips through the cracks.

I’ve been part of the Waxman family for 6 years now, and if you ask around, you might hear me referred to as The Swan (thanks, Richard Summerscales!) — calm and composed on the surface, but paddling like mad underneath to keep everything moving 😂

Beyond the Brief:
☕️ Tea all day — with the occasional weekend G&T to keep things balanced
👩‍👧‍👧 Mum to two teenage daughters — challenging? Absolutely. Worth it? Always
⚽️ Hardcore Leeds United fan and proud season ticket holder
🏆 In my element watching football, whether it’s at Elland Road or cheering on my daughter!
🌴 Dream destination? Maldives — the ultimate escape
📺 Guilty pleasure? Rubbish reality TV (Love Island, I’m A Celeb… don’t judge me — I own it!)
🎬 Life movie title? Be Happy, Be You — because that’s what it’s all about